Services & Research

The APL conducts applied demographic research and outreach, translating social and economic data into useful information for Wisconsin citizens, policy makers, government agencies, community-based organizations, and others.

School Enrollment Projections

Demographers at the APL provide an enrollment projections package to address facility needs of school districts. Our central models are based on cohort component methodology, but models can be modify to meet the needs of individual school districts. Districts may also choose more detailed studies including projections for financial planning and housing development analysis.

For a brochure of our services, please click here.

Past Projects

Planning for the Schools of Tomorrow: School Enrollment Projections

Marshall LaCrosse Shorewood

For more information contact Sarah Kemp

GIS & Cartography

The APL staff uses Geographic Information Systems (GIS) and other spatial analytic tools to support a better understanding of the social world. Our research and outreach efforts in this area draw on expertise in cartography, address geocoding, spatial statistics, spatial database construction and interactive online map design.

Past Projects

Ancestry Map
Youth Diversity

For more information contact David Long

Estimates and Projections

From the local to state and national levels, APL prepares population estimates and projections for a wide range of clients. Depending on client needs and data availability, APL can create estimates and projections with detail by age, sex, race, ethnicity or other variables. Our goal is to not only produce estimates and projections products, but to help our customers understand past and current trends and to prepare for a changing demographic future.

Past Projects

WI Future Population
SE WI Projection Methods

For more information contact David Egan-Robertson

Health & GIS

The APL is the campus leader in Health and GIS research. Specializing in answering the questions "Where?" and "Why there?", APL conducts research on geographic aspects of health and health-care. APL also supports research efforts from around the health and medical world both on and off campus

Past Projects

NH Health Projections

For more information contact Bill Buckingham

Data and Census

The Applied Population Laboratory serves as a Wisconsin resource and clearinghouse for demographic data, census products and programs, research on population and community issues, and provision of data facilitation or consultation. We respond to requests for data and information from citizens, policy makers, public agencies, non-profits and community based organizations. The APL also provides direct access to demographic data through interactive, web-based tools that allow mapping and downloading of data.

Past Projects


For more information contact Dan Veroff or Dave Long

Education and Outreach

The APL provides direct education and outreach on population data and trends, census programs, and the issues and concepts of applied demography. We have longstanding relationship and interconnection with UW Cooperative Extension and partner with the U.S. Census Bureau through the State Data Center program. Under both umbrellas, APL staff produce publications and give invited presentations on topics such as population redistribution; racial/ethnic minority population trends; school enrollment trends to audiences of all sizes and for a range of groups and organizations. We also design and teach classes, workshops, and trainings on a wide range of topics and skills development.

Past Projects

Demographic Data Guide
New Era for Demographic Data

For more information contact Dan Veroff or Katherine Curtis

Web Applications

APL has a long history of creating custom web applications to access, interact with and map complex datasets. Linking databases to user interfaces and visualizations allows for the discovery of new insights and provide compelling formats by which to share data.

Past Projects

Food Security

For more information contact Caitlin McKown

Community and Regional Analysis

The APL provides data, mapping and analysis tools, studies, and profiles geared towards community development and planning. The APL works with local governments, non-profit groups, and other agencies to develop interactive, easy to use tools and websites for accessing and analyzing community-level information on population, housing, social and economic characteristics, and physical and environmental features. In addition, we have core expertise in developing custom regional or population-specific demographic profiles and which provide a backdrop for planning, evaluation, and decision-making.

Past Projects

Madison Neighborhood Indicators

For more information contact Dan Veroff or Dave Long

Support Services


Geocoding is the process of assigning data to a geographic location. Using geocoding software and an associated road network database, we can assign the addresses to a specific latitude and longitude. The address data can, in turn, be plotted on a map for display or further analysis.

Poster Layout

Staff at APL are capable of taking your data items, charts, maps, etc., and turning them into a professional poster ready for display. We can also generate data items for you and create the poster.


Staff at APL are capable of taking your data items, charts, maps, etc., and turning them into a professional poster ready for display. We can also generate data items for you and create the poster.

For more information contact Rozalynn Klaas